Networking Basics

One of the biggest mistakes you can make in your career is operating under the idea that you only need to network when you’re unemployed or looking to change careers. This couldn’t be further from the truth! As career coaches, we are always espousing the importance of networking for the life of your career. The best way to ensure that you have a diverse group of professional connections is to nurture your network on a regular basis. Here are 4 things you can do now to cultivate an active and healthy professional network:

1. Keep in touch with people you admire.
Whether it’s a friend, a former colleague, or speaker at an event—keeping in touch with smart, well-connected professionals is always a good idea. This is a great way to continually grow your network and remain in touch with other professionals outside of your immediate circle at work. In investment terms, this would be called diversifying your portfolio of connections.

2. When you meet someone, make a point to find out what they do.
Look at everyone you meet as a potential connection, whether it’s to a new career opportunity or a way you can improve/grow in your existing role. Operate under the idea that everyone you meet knows something you don’t know—something of value. Maybe you’ll meet someone who is working in a very unusual job, or someone who made a difficult career transition and they can offer you some valuable insight.

3. Talk about your own career in a way that is specific and easy to grasp.
Regardless of whether you’re in a job that’s easy to understand, or one that is more complicated—begin the process of explaining what you do in a simple way. Get creative! Don’t just say, “I’m an attorney” or “I’m a Mechanical Engineer.” Instead, say, “I’m attorney specializing in real estate law and I love helping people get into their dream property” or, “I’m a Mechanical Engineer—right now I’m working on a large-scale bridge building project.”

4. Be a connector.
Introduce people you know to other talented people in your circle. Whether via referrals, references, or professional opportunities—connecting smart people is always appreciated and it’s also a great way to re-establish relationships.